CREATIVE
DESIGN OPERATIONS

I’m a dynamic and results-driven fashion Project Manager and Production Lead with a proven track record of leading high-impact projects across the fashion industry.

With 10 years of experience, I specialise in bridging creative vision and operational excellence to deliver innovative fashion collections and campaigns for global brands.

AVAILABLE JAN 2025. FREELANCE AND PERM.

Skills

  • Collaborative partnerships with C-suite executives and Creative Directors, ensuring alignment across each discipline.

  • Highly skilled in project roadmapping, aligning and communicating across function and department.

  • Comfortable managing seasonal and entire team budgets. Investment management qualified.

  • Google Agile Project Management accredited - applying the flexible and iterative framework required to allow the creative process to flow freely.

Delivering innovative fashion projects through creative-led operations

TOMMY HILFIGER

Driving excellence for Tommy Hilfiger in New York and Amsterdam

Spearheaded high-profile initiatives and led key special projects that elevated the brand's global presence.

Collaborated with the Chief Design Officer to develop and launch the seasonal global design brief, ensuring alignment with the brand’s vision and market strategy.

Curated a memorable conversation with Mr. Tommy Hilfiger in New York, delving into his iconic archive pieces and showcasing the brand’s heritage.

CALVIN KLEIN

Strategic design vision and global market launch for Calvin Klein

In partnership with the VP of Design, I played a pivotal role in communicating and executing the brand’s creative vision.

Led cross-functional teams to present each season's market launch to a worldwide audience.

Orchestrated high-impact brand experiences, including lookbook shoots, showroom installations, in-store activations, and video production. Directed creative budgets in excess of €1m+.

SCOTCH & SODA

Complete digital rebrand of Scotch and Soda

Working with multiple agencies and the in-house team at Scotch and Soda to deliver the translation of the company rebrand across the digital ecosystem. Bringing together cross-functional contributors to devise the timeline and milestones, align on brand identity, deliver the assets and promote the launch.

  • "Alana is my secret weapon when delivering global creative initiatives. If she's on it, I know it's going to be a success."

    Keiron Birch
    Former VP, Calvin Klein
    Creative Director, Ciaran

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About me

Born and raised in a small town in Australia, I moved to London in 2000 and embraced an unexpected career in investment banking.

Pivoting into fashion in Amsterdam, I’ve now lived here for 13 years. You’ll find me eating brunch or at the gym to work off said brunch.